Emerald Expositions

Sr. Digital Director


Emerald is seeking a talented and dynamic Senior Digital Director to drive website product development within a leading tradeshow company. With a background rooted in the web, the ideal candidate will be experienced in a wide range of digital areas including website architecture, requirements writing, SEO, analytics, ad serving, and CMS development. This is a great opportunity for a passionate digital leader to put product expertise to work on a mix of projects.

Responsible for the ongoing maintenance, development and optimization of the portfolio of tradeshow websites and other potential digital platforms, this role will plan, lead and/or implement website development initiatives, working closely with developers to clearly define functional specifications. Features include: responsive design, e-commerce and online booking based on strategic goals.

Major areas of responsibility include:

  1. Website management and monetization
  2. Day-to-day maintenance of 40+ websites and blogs
  3. Ad operations (ad serving using DFP)
  4. Analytics and reporting for: website, blogs, emails
  5. Management of 4 direct reports


Responsibilities include: 

  • Collaborate with brand marketers and digital team to determine requirements and prioritize website features.
  • Provide oversight and ownership of products and site enhancements: from strategy through to post-launch production, executing best practices, monitoring performance, tracking against goals and making improvements as needed.
  • Monthly and ad hoc reporting of site analytics and newsletter stats. Measure performance using Google Analytics. Use insights to improve site/email performance. Work with brand and analytics team on an ongoing basis on metric definitions and data analysis.
  • Managing ad serving across all websites using DFP, ensuring timely delivery, reporting and scheduling.
  • Understand digital trends; define our brands’ opportunities in relation to those trends, or how to leverage them.
  • Manage a team of 4 direct reports (Ad Operations Coordinator, Web Analyst, Market Development Directors).
  • Oversee 3rd party partner and vendor relationships as needed.
  • Work closely with designers and developers to determine functional specifications, make product decisions, ensure quality and balance competing business objectives.


  • 7-10 years at ad-supported content sites in a product, project, or user experience management role.
  • Expertise in website development processes, requirements, and technology.
  • Strong project leadership and organizational skills.
  • Superb attention to detail.
  • Quickly shift gears in a daily Web publishing environment, and work well with creative and technical team members alike.
  • Excellent communication, collaboration, and interpersonal skills.
  • BA/BS required; MBA preferred.


  • Must possess a congenial personality with proactive, energetic work style.
  • Able to thrive in a fast-paced environment.
  • Exhibit a positive attitude and enjoy collaborating with others to achieve team goals and objectives.
  • Proven diplomatic and relationship building skills. Lead and manage projects with multiple stakeholders.
  • Excellent listening, verbal and written communication skills.

Expert Knowledge:

  • Website architecture
  • Content Management Systems including WordPress
  • Dart for Publishers
  • Google Analytics
  • Silverpop

To Apply:Send a cover letter explaining how you qualify for the above position, your resume and your salary requirements/history to careers@emeraldexpo.com: SUBJECT: Sr. Digital Director