Reports to: Marketing Director
Location: New York, NY
Emerald Expositions Jewelry Group is the premier international jewelry trade event that bring brands, suppliers and retailers from around the world together.
Emerald Expositions’ goal is to create, market, sell and produce high-quality tradeshows and educational conferences in conjunction with our leading industry publications and associations. Our top priority is to produce, develop and acquire events of strategic significance and value to Emerald Expositions. In additions to staging premier trade events in many different industries, Emerald Expositions is a leader in business-to-business electronic media by providing publications, websites and digital products in all of our event markets.
The Jewelry Group’s high energy Marketing Department seeks a Marketing Manager as a lead on planning, executing and managing all marketing efforts for brand(s) in our portfolio. The position also requires acting in a buyer development role where you interface with buyers, build relationships while educating them on the benefits of attending our events.
Candidates should possess the ability and experience to build strategic marketing plans in support of business goals and interface with executive-level leadership. This position will report to the Marketing Director but also coordinate with other departments to promote marketing programs throughout the brand. You will need to maintain a thorough understanding of the business and the industry and understand how to translate that knowledge into solid marketing practices.
•Write and execute attendee and exhibitor marketing plans for the brand that include but are not limited to direct mail, email, print and web advertising, telemarketing
•Assist the Marketing Director in creating, executing and maintaining existing and new marketing programs
•Manage attendee acquisition campaigns: data sourcing, segmentation, direct mail, email, e-newsletters, telemarketing and buyer relations support
•Responsible for results reporting, tracking of projects, and budget tracking
•Leverage marketing expertise to align or adjust strategy to a changing business marketplace
•Identify strategic partnerships with industry associations and publications to drive attendance and attract new buyers that will prove effective for the brand(s)
•Schedule and execute all print and web advertising on behalf of the brand(s)
•Manage all social media marketing and other special projects on behalf of the brand(s)
•Implement specific marketing strategies outlined in strategic plan
•Conduct market research activities such as surveys, intercept interviews, etc.
•Brief and manage all external suppliers and internal clients to ensure deadlines and requirements are met
Buyer Relations Manager:
•Identify, analyze and assess new strategic opportunities that enhance attendee development and develop a plan to pursue approved opportunities
•Build key relationships with buyers through phone calls and store visits on behalf of portfolio brands
•Plan, budget and execute VIP Buyer special events on show site and throughout the year as necessary
•Create and execute International Buyer programs as needed
•Work closely with sales staff, understanding goals of the exhibitor to better drive attendee development
•Become the guru of buyer data and act as the liaison between marketing and sales department
•Act as lead on all Buyer Credential qualifications which includes setting what is required to qualify as a buyer and working registration at show site to ensure compliance by on-site team
•Highly developed written and verbal communication skills
•Extremely focused attention to detail
•Professional demeanor with exceptional interpersonal and customer service skills; able to work independently and as a team player
•Demonstrated ability to take initiative and interact with all levels of management
•Strong analytical skills; able to evaluate multi-source data
•Highly effective at building collaborative relationships
•Creative; offers a fresh prospective and new ideas; ability to think outside of the box
•Fundamental understanding of digital and social media
•Proficient using Microsoft Office Suite; able to learn and utilize new software applications
•Google analytics experience and HTML a plus
•Goes above and beyond what is required
•Exhibits personal initiative and accountability (proactive in nature with a can-do attitude)
•Strong personal effectiveness skills (maintains composure, seeks win-win solutions)
•Excel at multi-tasking projects with equal priority; anticipate issues and provide creative input
•Travel required (approximately 15% annual for up to a week at a time)
•Four year college degree required (preferably in marketing)
•2+ years demonstrated marketing management experience
•Previous tradeshow or jewelry marketing experience is a plus, but not required
Learn more about Emerald Expositions at https://emeraldexpositions.com/ and more about our Jewelry trade events and digital publication at www.nationaljeweler.com; www.thecoutureshow.com; www.ja-newyork.com
TO APPLY: Send a cover letter explaining how you qualify for the above position, your resume and your salary requirements.