Emerald Expositions

Marketing Manager

Emerald Expositions, a leader in the B2B tradeshow industry, is hiring a Marketing Manager for our Interbike and Sports Licensing and Tailgate Shows. As a Marketing Manager, you will provide support to the Marketing Director in the planning, creation and execution of various marketing and PR tactics and programs. Your duties will include: attendee acquisition, email marketing, social media, analytics and website content updates, as well as some interaction with media and public relations.

Your key responsibilities will include:

  • Work with Marketing Director to create and execute exhibitor and attendee email campaigns
  • Manage attendee database, including identifying buyers, creating tiers among existing buyers and pulling lists.
  • Manage all attendee-facing communications in conjunction with Marketing Director. This includes: enewsletters, prospect emails, outside telemarketing, social media, web site.
  • Coordinate all website updates and maintain accurate information at all times on websites
  • Process all marketing and sales invoices, manage new vendor setup and reconcile marketing budgets
  • Assist Marketing Director with sponsorship programs and events
  • Create and maintain marketing calendars for all shows
  • Assist with events; travel, logistics, materials, etc.
  • Write copy for marketing tactics (direct and indirect) that include sales brochures, direct mail, print, email, social media and digital ad campaigns aimed at growing attendance and sales.
  • Conduct research as needed for lead generation.
  • Attends all shows and provides on-site support as assigned
  • Other Marketing Projects as determined by Marketing Management.
  • Assist with monitoring and collecting press mentions and coverage
  • Assist with monitoring social media mentions related to brand
  • Assist with coordinating video & photo schedules with sponsors, exhibitors and production teams

As a qualified candidate, you will have:

  • BS/BA Degree in Marketing/Business/Communications preferred.
  • 2+ years relevant work experience in marketing, PR experience a plus
  • Outstanding communicator, you’ll be able to interact professionally with all levels of staff, both internal and external, especially mid to senior management.
  • Proficiency in email marketing, including HTML creation, and content management systems (WordPress) a plus.
  • Basic knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop, Dreamweaver) a plus
  • Experience with marketing automation software (Pardot) and CRMs (Salesforce) a plus
  • Copywriting experience with samples of recent work.
  • Experience with Social Media a strong plus.
  • Excellent Microsoft Office skills, including Excel and PowerPoint.
  • Strong database management skills.
  • Strong planning, organization and multitasking skills.
  • Attention to detail required.
  • Self-starter, able to work with minimum supervision and thrives in a fast-paced environment.
  • Ability to travel to conferences and trade show is required (approximately 10% annual with overnight stays for up to one week at a time).