Emerald Expositions

Marketing Communications Specialist

You will be responsible for amplifying Outdoor Retailer’s voice. Our customers are our retailers and our brands, so as the team’s Marketing Communications Specialist, you’ll be working with the marketing, sales, public relations and retail relations teams to understand our customers, their behavior and potential areas for growth. You’ll concept and create print and digital products and assist with events and education to engage our audience, garner loyalty and increase attendance.

What We Want
We are looking for an extremely creative teammate for a role that combines a data-driven approach with thoughtful design. You should be extremely detail oriented and can produce relevant content quickly and accurately. You are proactive, entrepreneurial and efficient. You understand storytelling and speaking to an audience in their language, particularly brands. You are solution-oriented and work well within a dynamic team. And you love the outdoors.

Your Responsibilities

  • Work with Outdoor Retailer’s cross-functional teams (including, but not limited to marketing, sales, retail relations and IT) to understand needs and help build effective sales campaigns
  • Coordinate the marketing activities of the sales team
  • Execute day-to-day email operations for the sales team including project scheduling, production, deployment, and post-analysis of all email communication
  • Assist in the creation of marketing assets including print ads, web banners, social media assets, brochures, mailers and postcards
  • Manage each assigned project including setting, communicating and maintaining timelines and priorities
  • Track activity of other trade events by keeping abreast of market changes and the marketing mix of the outdoor industry
  • Assist with sourcing images and art work
  • Assist with copywriting and editing
  • Continually analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Assist with website management and web-based tools

Required Skills & Experience

  • Bachelor’s degree in Marketing, Business or related field
  • 1-3 years’ experience in marketing
  • Demonstrated knowledge of HTML (creation and adaptation)
  • Excellent interpersonal and communication skills with the proven ability to work effectively in a team environment
  • Excellent presentation skills. You’re comfortable using data and design to bring up new opportunities and best practices to your teammates to improve the way we operate and grow
  • Ability to multi-task, adapt to changing priorities, be decisive, great attention to detail and meet tight deadlines
  • Experience with CRM and marketing automation tools, including Salesforce and Pardot preferred but not required
  • Retail experience a plus
  • Preferred experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign and Dreamweaver)
  • WordPress knowledge a plus
  • Outdoor and snow industry knowledge

The Icing on the Cake (gluten and sugar free, if needed)
Travel, including to all Outdoor Retailer shows
A fun, flexible work environment
Teammates who camp, ski, board, surf, ride, fish, climb, paddle, run and swim with whale sharks
Full benefits