Reports to: Senior Digital Director
Location: New York, NY
Emerald is seeking a talented and dynamic Digital Director to drive website development within a leading tradeshow company. With a background rooted in the web, the ideal candidate will be experienced in a wide range of digital areas including website architecture, requirements writing, SEO, analytics, and digital best practices. This is a great opportunity for a passionate digital leader to put product expertise to work on a mix of projects.
Responsible for the ongoing maintenance, development and optimization of the portfolio of tradeshow websites and other potential digital platforms, this role will help plan, lead and/or implement website development initiatives, working closely with developers to clearly define functional specifications. Features include: responsive design, e-commerce and online booking based on strategic goals.
Major areas of responsibility include:
1. Day-to-day management and maintenance of 20+ websites and blogs
2. Writing requirements for new digital products and features
3. Educating brand teams on digital best practices and guiding new website features
-Collaborate with brand marketers and digital team to determine requirements and prioritize website features.
-Provide oversight and ownership of site enhancements: from strategy through post-launch production, executing best practices, monitoring performance, tracking against goals, and making improvements as needed.
-Work closely with designers and developers to determine functional specifications, make product decisions, ensure quality, and balance competing business objectives.
-Understand digital trends; define our brands’ opportunities in relation to those trends, or how to leverage them.
-5-7 years at ad-supported content sites in a product, project, or user experience management role.
-Expertise in website development processes, requirements, and technology.
-Strong project management and organizational skills.
-Superb attention to detail.
-Quickly shift gears in a daily Web publishing environment, and work well with creative and technical team members alike.
-Excellent communication, collaboration, and interpersonal skills.
-Must possess a congenial personality with proactive, energetic work style.
-Able to thrive in a fast-paced environment.
-Exhibit a positive attitude and enjoy collaborating with others to achieve team goals and objectives.
-Proven diplomatic and relationship building skills. Lead and manage projects with multiple stakeholders.
-Excellent listening, verbal and written communication skills.
Expert Knowledge of:
-Website architecture and digital best practices
-Content Management Systems including WordPress